Your cart is empty

Advertising



Product Image Item Name- Price
Advertising Media Planning 7/E

Advertising Media Planning 7/E

For almost 30 years, Advertising Media Planning has been the leading industry resource on the fundamentals of planning, purchasing, and evaluating...
By: Baron
ISBN: 9780071071017
Publisher: Tata McGraw-Hill
Rs.650.00

... more info
Sold Out

Always on: Advertising, Marketing, and Media in an Era of Consumer Control

Always on: Advertising, Marketing, and Media in an Era of Consumer Control

Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of Strategy +...
By: Vollmer
ISBN: 9780070264670
Publisher: Tata McGraw-Hill
Rs.425.00

... more info
Sold Out

Indian Advertising: 1780-1950 AD

Indian Advertising: 1780-1950 AD

Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era—when...
By: CHAUDHURI
ISBN: 9780070604612
Publisher: Tata McGraw-Hill
Rs.950.00

... more info
Sold Out

Learnings Of An Advertising Practioner

Learnings Of An Advertising Practioner

The book is a practical guide to building a stimulating and successful advertising and marketing career. The book strives hard to convince its...
By: KRISHNAMURTHY
ISBN: 9780070681019
Publisher: Tata McGraw-Hill
Rs.325.00

... more info
Sold Out

MEDIA PLANNING AND BUYING

MEDIA PLANNING AND BUYING

Given the sheer cultural diversity of Indian population, changing customer choices influenced by evolving media technology, fragmented markets,...
By: MENON
ISBN: 9780070147607
Publisher: Tata McGraw-Hill
Rs.525.00

... more info
Sold Out

Nine Secrets of Advertising

Nine Secrets of Advertising

9 Secrets of Advertising is meant for young entrants into the world of advertising who would aspire to take on the mantle of leadership. To do so,...
By: SEHGAL
ISBN: 9780070611306
Publisher: Tata McGraw-Hill
Rs.250.00

... more info
Sold Out

Pitch Anything

Pitch Anything

According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of...
By: KLAFF
ISBN: 9780071332484
Publisher: Tata McGraw-Hill
Rs.325.00

... more info
Sold Out

Ride The Change

Ride The Change

The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at...
By: PARAMESWARAN
ISBN: 9780070147942
Publisher: Tata McGraw-Hill
Rs.295.00

... more info
Sold Out

The Dentsu Way

The Dentsu Way

The Dentsu Way provides proven tactics for getting your message to consumers and creating “scenarios” to move them through calculated Contact Points...
By: SUGIYAMA
ISBN: 9780071332491
Publisher: Tata McGraw-Hill
Rs.375.00

... more info
Sold Out

The Handbook of Strategic Public Relations & Integrated Communications

The Handbook of Strategic Public Relations & Integrated Communications

As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a...
By: CAYWOOD
ISBN: 9780070593916
Publisher: Tata McGraw-Hill
Rs.575.00

... more info
Sold Out