Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Safi Bahcall
The book explores the science of innovation, presenting a framework for understanding how groundbreaking ideas are generated and nurtured in any organization. It delves into historical case studies and introduces the concept of "phase transitions" in business, explaining how to balance radical ideas with the rigid structures that often stifle creativity.
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