You Can Negotiate Anything
The Groundbreaking Original Guide to Negotiation
Herb Cohen
The book provides strategies and psychological insights for successful negotiation in any situation, emphasizing the importance of self-confidence, the ability to effectively communicate and compromise, and understanding the motivations of the other party. It offers practical advice on how to deal with different negotiation scenarios, from business deals to personal disputes, and teaches readers how to achieve their goals while maintaining positive relationships.
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