Web 2.0
A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations
Amy Shuen
The book provides insights into the business strategies and economic principles that have driven the success of Web 2.0 companies, illustrating how organizations can leverage these approaches for growth and innovation. It includes case studies and practical advice on harnessing user-generated content, network effects, and collaborative technologies to create value and competitive advantage.
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