Product-Led Growth
How to Build a Product That Sells Itself
Wes Bush
The book provides a strategic approach to building and marketing products that encourage user acquisition, retention, and expansion through the product itself, rather than relying on traditional sales and marketing efforts. It offers actionable frameworks and insights on how to make the product the main driver of growth by enhancing user experience and leveraging product-led tactics to reduce customer acquisition costs and increase customer lifetime value.
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