YouTubers
How YouTube Shook Up TV and Created a New Generation of Stars
Chris Stokel-Walker
The book delves into the rise of YouTube as a disruptive force in the entertainment industry, exploring how the platform has enabled creators to bypass traditional media channels and build their own audiences. It examines the journeys of successful YouTubers, the impact of their work on television and culture, and the business dynamics of the platform that have allowed a new generation of stars to emerge.
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