Sell Different!
All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
Lee B. Salz
The book provides innovative strategies for sales professionals to differentiate their approach and offerings in a competitive market, emphasizing the importance of standing out to win business. It offers practical advice on how to tailor sales tactics to individual customer needs and create value propositions that set one apart from the competition.
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