Putting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR
Brian Solis|Deirdre K. Breakenridge
The book explores the transformation of public relations in the digital age, emphasizing the importance of engaging with the public through social media and other online platforms. It provides strategies for PR professionals to adapt to the evolving landscape by fostering two-way communication and building meaningful relationships with their audiences.
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