Selling to the C-Suite
What Every Executive Wants You to Know About Successfully Selling to the Top
Stephen J. Bistritz|Nicholas A.C. Read
The book provides insights and strategies for effectively engaging and selling to top-level executives, emphasizing the importance of understanding their priorities and aligning sales approaches with the executive's key objectives. It offers practical advice on how to gain access to the C-suite, build credibility, and create value propositions that resonate with senior decision-makers.
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