Why Women Mean Business
Understanding the Emergence of Our Next Economic Revolution
Avivah Wittenberg-Cox|Alison Maitland
The book presents a compelling case for the economic benefits of gender diversity in the workplace, arguing that companies that recognize and capitalize on the talents of women will have a competitive advantage. It provides evidence, strategies, and real-world examples to show how embracing gender balance can lead to innovation, market expansion, and profitability.
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