Onward
How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz|Joanne Gordon
The book chronicles the return of CEO Howard Schultz to Starbucks in 2008, detailing the company's struggles and his efforts to revitalize its flagging business without compromising its core values. It provides an insider's perspective on the leadership decisions, cultural shifts, and strategic initiatives that helped the coffee giant overcome challenges and maintain its unique identity.
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