Viral Loop
From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Adam L. Penenberg
The book explores the concept of viral loops, a business model that enables companies to grow rapidly by leveraging existing users to attract new ones, often through word of mouth or social sharing. It examines case studies from successful companies like Facebook and Twitter to illustrate how this model can create exponential growth and transform startups into internet giants.
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