Jugaad Innovation
Think Frugal, Be Flexible, Generate Breakthrough Growth
Navi Radjou|Jaideep Prabhu|Simone Ahuja
The book explores the concept of "jugaad," a Hindi term for an innovative fix or a simple work-around, which is used to signify resourcefulness and ingenuity in the face of scarce resources. It provides insights into how companies in emerging markets like India are using this frugal innovation approach to create affordable products and services, and suggests how businesses worldwide can adopt this flexible mindset to achieve sustainable growth in a volatile economy.
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