Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull|Phil Myers|David Meerman Scott
The book provides a framework for businesses to identify and capitalize on market opportunities by tuning in to customer needs, using real-world examples to illustrate how companies can create products that resonate with buyers. It emphasizes the importance of understanding market problems and outlines a process for developing solutions that will lead to commercial success.
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