Selling to Zebras
How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably
Jeff Koser|Chad Koser
The book introduces a sales strategy focused on identifying and engaging with the ideal customer—referred to as a "Zebra"—whose business problems align perfectly with the seller's solutions. It provides a step-by-step approach to qualify prospects, tailor presentations to their specific needs, and close deals efficiently by focusing on clients that are the best fit for the seller's offerings.
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