Inside the Box
A Proven System of Creativity for Breakthrough Results
Drew Boyd|Jacob Goldenberg
The book presents the "Systematic Inventive Thinking" (SIT) method, which challenges the conventional wisdom that creativity comes from thinking "outside the box" by showing how innovation often stems from working within the constraints of existing situations. It provides practical techniques and examples to help individuals and organizations generate creative solutions and breakthrough ideas by systematically exploring and manipulating the components and structure of their current products, services, and processes.
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