Likeable Business
Why Today's Consumers Demand More and How Leaders Can Deliver
Dave Kerpen|Theresa Braun|Valerie Pritchard
The book outlines the necessity for businesses to cultivate likability in the digital age, emphasizing the importance of traits such as transparency, responsiveness, and authenticity to build trust and loyalty among consumers. It provides practical advice and strategies for leaders to adapt and succeed by fostering genuine connections and delivering exceptional value to customers.
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