Thinking in New Boxes
A New Paradigm for Business Creativity
Luc De Brabandere|Alan Iny
The book challenges the conventional "thinking outside the box" approach to creativity, advocating instead for the use of flexible and dynamic "new boxes" – mental models that foster innovation and adaptability. It provides a practical framework and tools for individuals and organizations to reframe challenges, generate original ideas, and execute solutions in a constantly changing business landscape.
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