The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
Michael Treacy|Fred Wiersema
The book presents a framework for businesses to achieve market leadership by focusing on one of three value disciplines: operational excellence, product leadership, or customer intimacy. It argues that companies must choose one of these disciplines to excel in and align their entire organization accordingly, while maintaining adequate performance in the other two areas to succeed in their markets.
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