Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
Lutz Finger|Soumitra Dutta
The book provides a comprehensive guide to harnessing the power of social media analytics, offering practical advice on how to ask the right questions, measure key social media metrics, and analyze data to gain insights into customer behavior. It emphasizes the importance of data-driven decision-making and provides real-world examples and strategies for influencing and engaging with audiences online.
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