Strategy for the Corporate Level
Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Andrew Campbell|Michael Goold|Marcus Alexander|Jo Whitehead
The book provides a framework for executives managing complex organizations with multiple divisions, guiding them on where to allocate resources, which areas to scale back, and strategies for growth. It offers practical advice on portfolio management, corporate strategy, and creating value at the corporate level through case studies and research.
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