Inbound Marketing, Revised and Updated
Attract, Engage, and Delight Customers Online
Brian Halligan|Dharmesh Shah
The book provides a comprehensive guide to inbound marketing strategies, focusing on how to attract customers through content creation, social media, and SEO. It emphasizes creating quality content that pulls people toward a company and product, where they naturally want to be, rather than relying on traditional advertising to push messages out.
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