The Platinum Rule for Sales Mastery
How to Adapt Your Selling Style to Match Every Prospect’s Buying Style
Tony Alessandra|Scott Zimmerman|Joseph La Lopa
The book provides a guide for sales professionals on how to tailor their selling approach to align with the diverse buying styles of their prospects, emphasizing the importance of flexibility and understanding in the sales process. It introduces the concept of the Platinum Rule—adapting to others' preferences—and offers strategies and techniques to identify customer styles and effectively adjust sales tactics to increase success rates.
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