Rethinking Prestige Branding

Secrets of the Ueber-Brands

Wolfgang Schaefer|JP Kuehlwein

The book explores the strategies and principles that elevate certain brands to an elite status, known as 'Ueber-Brands', by delving into their ability to create a strong emotional connection with consumers and maintain a sense of exclusivity. It provides insights into how these brands craft compelling narratives, cultivate mystique, and foster a sense of community and purpose to differentiate themselves and command premium pricing.

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Brand Elevation

Lessons in Ueber-Branding

Wolfgang Schaefer|JP Kuehlwein

The book provides insights into the strategies and principles used by luxury brands to achieve 'Ueber-Branding,' a term coined by the authors to describe a brand that transcends its category and commands respect and admiration. It offers case studies and interviews with industry leaders, outlining how to create a brand mythology, craft products with meaning, and foster customer loyalty through elevated brand experiences.

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