Woo, Wow, and Win
Service Design, Strategy, and the Art of Customer Delight
Thomas A. Stewart|Patricia O'Connell
The book provides insights into designing and delivering customer services that create exceptional customer experiences, emphasizing the importance of aligning service design with organizational strategy to achieve customer delight. It offers practical advice, case studies, and frameworks for businesses to differentiate themselves through service excellence and to consistently meet or exceed customer expectations.
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