Machine, Platform, Crowd
Harnessing Our Digital Future
Andrew McAfee|Erik Brynjolfsson
The book explores the balance and interplay between three fundamental aspects of the digital age: the capabilities of machines versus human minds (Machine), the shift from centralized production to decentralized platforms (Platform), and the value of the collective intelligence of the crowd versus individual expert input (Crowd). It provides insights into how businesses can adapt and thrive by leveraging these elements in an era of rapid technological advancement and digital transformation.
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