Shift Ahead
How the Best Companies Stay Relevant in a Fast-Changing World
Allen Adamson|Joel Steckel
The book examines why certain organizations fail to adapt to changing markets and how others successfully evolve, analyzing the processes and strategies that enable companies to remain competitive. It provides case studies, insights, and practical advice for businesses to anticipate and respond to shifts in consumer behavior, technology, and industry trends to maintain relevance and success.
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