Selling to the C-Suite
What Every Executive Wants You to Know About Successfully Selling to the Top
Nicholas A.C. Read|Stephen J. Bistritz
The book provides insights into how sales professionals can effectively engage and sell to top-level executives by understanding their priorities and decision-making processes. It offers strategies for gaining access to C-suite executives, building credibility, and aligning sales pitches with executive interests to close high-value deals.
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