Testing Business Ideas
A Field Guide for Rapid Experimentation (Strategyzer)
David J. Bland|Alexander Osterwalder
The book provides a practical guide on how to validate business ideas through rapid experimentation, offering a variety of techniques and tools to test assumptions and reduce the risks associated with new ventures. It integrates these methods into a clear process, complemented by real-world examples, to help entrepreneurs and innovators efficiently determine the viability of potential business models.
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