Winning in China
8 Stories of Success and Failure in the World's Largest Economy
Lele Sang|Karl Ulrich
The book presents eight detailed case studies of Western companies that have attempted to establish and grow their businesses in China, analyzing the strategic approaches and operational challenges they faced. It offers insights into the complexities of the Chinese market, drawing lessons from both the successes and failures of these companies to provide guidance for others looking to navigate this dynamic economic landscape.
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