The Attention Merchants

The Epic Scramble to Get Inside Our Heads

Tim Wu

The book chronicles the history and evolution of advertising, exploring how media and tech companies have developed sophisticated methods to capture and monetize human attention. It delves into the social and psychological implications of this relentless pursuit, examining its impact on culture, privacy, and consumer behavior.

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The Master Switch

The Rise and Fall of Information Empires

Tim Wu

The book examines the cycle of information technology industries, from open platforms to consolidation and control by monopolistic entities, and the impact on innovation and free expression. It explores historical case studies, such as the telephone and film industries, to understand the ongoing struggle between consumer freedom and corporate power in the digital age.

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The Curse of Bigness

Antitrust in the New Gilded Age

Tim Wu

The book examines the history and current state of antitrust laws, arguing that the concentration of economic power in a few dominant corporations undermines democracy and economic stability. It advocates for a return to stronger antitrust enforcement to break up monopolies and promote competition and innovation.

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