Stop Acting Like a Seller and Start Thinking Like a Buyer
Improve Sales Effectiveness by Helping Customers Buy
Jerry Acuff
The book provides insights into shifting the sales approach from traditional selling tactics to a customer-centric strategy, emphasizing the importance of understanding and aligning with the buyer's needs, motivations, and decision-making processes. It offers practical advice and techniques for sales professionals to enhance their effectiveness by fostering genuine relationships and helping customers make informed purchasing decisions.
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