Summaries of books by Paul Smith:
Lead with a Story
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Paul Smith
The book provides a framework for using storytelling as a powerful tool to engage and persuade in a business context. It offers a collection of stories and practical advice on how to craft and deliver compelling narratives to effectively communicate with and inspire an audience.
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Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
Paul Smith
The book provides insights into the power of storytelling in the sales process, offering techniques for crafting compelling narratives that engage potential customers and foster trust. It includes a variety of case studies and practical tips to help salespeople leverage stories to effectively communicate value and close deals.
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