The People's Machine
Arnold Schwarzenegger and the Rise of Blockbuster Democracy
Joe Mathews
The book delves into Arnold Schwarzenegger's tenure as the Governor of California, examining his approach to politics as a form of entertainment and his use of public relations strategies to engage voters. It explores the impact of celebrity culture on American democracy and Schwarzenegger's efforts to reinvigorate the political process through his larger-than-life persona.
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