Summaries of books by Jim Signorelli:
StoryBranding 2.0
Creating Stand-Out Brands Through The Power of Story
Jim Signorelli
The book provides a framework for marketers and brand strategists to craft compelling brand narratives that resonate with consumers by aligning a brand's values with those of its target audience. It emphasizes the importance of storytelling in branding and offers practical tools and techniques for creating authentic and emotionally engaging brand stories.
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StoryBranding
Creating Stand-out Brands Through the Power of Story: Creating Stand-Out Branding
Jim Signorelli
The book explores the concept of using storytelling techniques to craft compelling brand narratives that resonate with consumers. It provides a framework for marketers to connect with their audience on an emotional level by aligning their brand's values and identity with the stories they tell.
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