Summaries of books by Bernadette Jiwa:
Meaningful
The Story of Ideas That Fly
Bernadette Jiwa
The book explores how businesses can create products and services that resonate deeply with customers by focusing on the human stories behind the ideas. It emphasizes the importance of empathy, understanding, and storytelling in the development and marketing of successful innovations.
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The Fortune Cookie Principle
The 20 Keys to a Great Brand Story and Why Your Business Needs One.
Bernadette Jiwa
The book presents a framework of 20 essential elements that businesses should incorporate to craft compelling brand stories, emphasizing the importance of connecting with customers on an emotional level beyond just the product or service offered. It provides insights and examples on how to differentiate a brand in the marketplace by focusing on the narrative that resonates with the audience's values and experiences.
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