Diffusion of Innovations

Everett M. Rogers

The book explores how, why, and at what rate new ideas and technology spread through cultures, examining the patterns of adoption and the factors that influence individuals and groups to embrace new innovations. It introduces key concepts such as the innovation-decision process, adopter categories, and the role of change agents in facilitating the diffusion process.

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Diffusion of Innovations

Everett M. Rogers

The book explores how, why, and at what rate new ideas and technology spread through cultures, examining the patterns of adoption and the factors that influence individuals and groups to embrace new innovations. It introduces key concepts such as the innovation-decision process, adopter categories, and the role of change agents in facilitating the diffusion process.

See full summary