How to Kill a Unicorn
How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Mark Payne
The book provides insights into the process of turning groundbreaking ideas into successful market innovations, drawing from the author's experiences at Fahrenheit 212, an innovation consultancy firm. It emphasizes the importance of balancing creativity with commercial viability to ensure that visionary concepts can actually be executed and thrive in the marketplace.
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