Buyer Personas
How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
The book provides a detailed guide on creating and using buyer personas to understand customer needs and behaviors, enabling marketers to tailor strategies that resonate with target audiences. It offers practical advice, including research techniques and real-world examples, to help businesses improve their marketing effectiveness and increase sales by aligning their efforts with customer expectations.
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