Stop Telling, Start Selling
How to Use Customer-Focused Dialogue to Close Sales
Linda Richardson
The book provides sales professionals with techniques to engage clients through customer-focused dialogues rather than traditional pitch-based selling, emphasizing the importance of listening, asking questions, and tailoring conversations to meet the specific needs and concerns of the customer. It offers practical strategies and examples to help salespeople shift from a product-centric to a client-centric approach for more effective and successful sales outcomes.
See full summary
