Change

How to Make Big Things Happen

Damon Centola

The book explores the science of social change, presenting a new understanding of how behaviors and ideas spread within societies. It offers insights into the network dynamics that drive transformations and provides strategies for leveraging these principles to enact significant change.

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How Behavior Spreads

The Science of Complex Contagions

Damon Centola

The book explores the dynamics of how behaviors and ideas propagate through social networks, distinguishing between simple and complex contagions. It delves into the mechanisms that drive the spread of behaviors, the role of network structures, and the implications for social change and innovation.

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