Summaries of books by Chuck Martin:
Tough Management
The 7 Winning Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow the Business in Good Times and Bad
Chuck Martin
The book provides a guide for managers on how to effectively make difficult decisions, improve performance, and achieve business growth regardless of economic conditions. It outlines seven strategies for leadership success, including how to balance short-term demands with long-term goals and how to motivate teams to deliver results.
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The Third Screen
The Ultimate Guide to Mobile Marketing
Chuck Martin
The book explores the transformation of marketing strategies with the rise of mobile technology, examining how smartphones and tablets have become the primary platform for consumer engagement. It provides insights into the mobile consumer's behavior and offers practical advice on how businesses can leverage mobile marketing to reach and interact with their target audience effectively.
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