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Know What You're FOR

A Growth Strategy for Work, An Even Better Strategy for Life
Summary:

The book provides a framework for organizations and individuals to enhance growth by focusing on what they support and value, advocating for a positive impact on customers and employees. It emphasizes the importance of building a reputation for being FOR something, creating a culture of encouragement, and leveraging this approach for both professional success and personal fulfillment.

Key points:

1. Embrace Positivity: The book encourages focusing on positive contributions rather than negative opposition.

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