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The Hidden Brain

How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
in: Sociology
Summary:

The book explores the unconscious cognitive processes that influence human behavior, decision-making, and societal outcomes, revealing how these hidden forces shape our personal lives and collective experiences. It delves into various aspects of life, from politics and economics to personal relationships and conflicts, illustrating the power and implications of our subconscious minds.

Key points:

1. Hidden Brain: The book discusses the "hidden brain" - unconscious cognitive processes that unknowingly influence our decisions and behaviors.

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