Summary:
The book provides a guide for small companies to compete against larger, more established competitors by leveraging strategic advantages and innovative tactics. It outlines ten specific strategies, including using speed, focusing on the incumbent's weaknesses, and creating a sense of urgency, to help smaller businesses outmaneuver and outperform their bigger rivals.
Key points:
1. Speed Kills: Small companies must act fast to beat big competitors, using their agility to seize market opportunities and adapt quickly.
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