Summary:
The book explores the impact of digital technology on various industries, detailing how businesses can adapt to a world where physical products and services are increasingly replaced by digital ones. It provides strategic advice for companies to navigate and succeed in this dematerialized landscape by embracing innovation and rethinking traditional business models.
Key points:
1. Dematerialization: Tercek explains how physical items are being replaced by digital versions, leading to cost savings, efficiency, and innovation.
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