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The Gunning of America

Business and the Making of American Gun Culture
Summary:

The book delves into the history of the American gun industry, examining how firearms manufacturers played a pivotal role in shaping the nation's gun culture. It explores the marketing strategies and business decisions that transformed guns from tools of necessity to symbols of identity and power in American society.

Key points:

1. Haag argues that America's gun culture is more a result of gun manufacturers' marketing than frontier necessity.

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