Summary:
The book chronicles the life of Ray Kroc, from his early days as a struggling salesman to his transformation of a small burger stand into the global fast-food empire known as McDonald's. It provides insights into his business philosophy, tenacity, and the innovative franchising model that revolutionized the food industry.
Key points:
1. Persistence and Effort: Kroc stressed the need for determination and hard work for success, starting his McDonald's journey at 52 and overcoming many obstacles.
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