Powered by Storytelling
Excavate, Craft, and Present Stories to Transform Business Communication
by:
Murray Nossel
Summary:
The book provides a guide on how to harness the power of storytelling in business communication, offering techniques for uncovering and shaping compelling narratives that can engage audiences and convey messages effectively. It emphasizes the importance of personal stories in creating connections and illustrates how to integrate storytelling into presentations, meetings, and corporate strategy.
Key points:
1. Personal Storytelling in Business: Nossel highlights how personal stories in business can connect, build trust, and engage better than data-heavy talks.
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