Qual-Online
The Essential Guide: What every researcher needs to know about conducting and moderating interviews via the web
Summary:
The book serves as a comprehensive manual for researchers on how to effectively conduct and moderate qualitative interviews over the internet, providing practical tips, techniques, and insights into the nuances of online research methodologies. It covers the planning stages, execution, and analysis of web-based interviews, ensuring researchers can gather rich, insightful data in a digital environment.
Key points:
1. Online Environment Savvy: Learn the platforms and tools for online interviews, handle the lack of physical presence, and build virtual rapport.
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